Different Ways Of Advertising A Product – Along with the development of the economy, the number of companies born increases every year. This means that the competition in the market is increasing. Therefore, product marketing forms play an important role in a company’s survival and development plan.
To bring products and services closer to consumers, advertising needs to be constantly updated. But the selection of effective content and marketing that follows the goals and financial capabilities of companies today makes many companies profitable. So what is the most effective method of advertising in the form of marketing today?
Different Ways Of Advertising A Product
In this section, I would like to briefly introduce 13 types of marketing to promote your products that are now popular with businesses.
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Advertising comes from the Latin word “advertiseur,” which means “to turn to.” Today, advertising is understood as a paid propaganda method to bring information about products, services, companies or ideas. Advertising is indirect communication between people where people are willing to pay to the media to provide information to persuade or influence the recipient.
Advertising is seen as a form of marketing communication. It influences the buying behavior of consumers by providing persuasive marketing messages about the seller’s products or services. In the types of marketing communication such as sales promotion, public relations, personal selling, direct marketing, point of sale (POS), e-communication, advertising is the most effective form of marketing communication. All media such as TV, books, newspapers, banners can be used for advertising.
So why should we sell our brands and products? The answer lies in the main goal of marketing and the most important goal of business, which is marketing to maximize reach and sales. Advertising uses all available media at this time to promote products that can attract people and encourage them to buy them. So it takes information about your product wherever the media can go. This way you improve your brand image and make people know your product more. It is the perfect way to improve sales.
In addition, marketing also has several other functions such as building a brand image, attracting new customers, conveying the business philosophy that the company needs to focus on, etc. Generally speaking, advertising is a modern and popular form of communication to help people. companies put quality and increase its income.
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We all know that advertising is important, but if you don’t use the right advertising method, you won’t be able to promote your products and services according to your company’s stated business plan. In order to run a truly successful marketing campaign, you need to make sure that the message you want to send is delivered effectively through the right media. Fortunately, now with the explosion of digital media, there are many types of effective marketing that are born. Here are 13 reliable marketing types to promote your products and services. Check it out!
The most popular form of advertising these days is display ads. Decades ago, when the newspaper was still dominant, advertisements would be printed in small sections of newspaper pages. But in this age of technology, this type of marketing is mostly used in digital form. It’s the same idea, but advertisers will buy space to display this ad on relevant websites. These ads can appear in the form of text, banners or even website background images.
One of the most reliable online platforms for displaying ads are two platforms from Google, Google Adwords and Google Adsense. Google Adwords is often used by companies to promote their brands and products. They can create and display these ads on Google’s affiliated websites and Google.com. The purpose of Google Adwords is to generate leads and businesses spend money on these to drive traffic to their websites and get conversions. On the other hand, Google Adsense is used by the publisher or website owner to allow advertisers to display ads on their website. They do this by allowing advertisers to advertise on the site, and they get paid every time a site visitor clicks on an ad.
These types of ads are usually calculated according to Pay Per Click (PPC). This means that you bid on keywords that are most relevant to your service or product and pay your premiums at the top of the search engines. Another way to calculate it is Cost Per Thousand (CPT), which means you have to pay a certain percentage to appear in search results 1000 times.
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Displaying ads on the Google platform is popular because Google has a large number of websites. Your ads, regardless of form and context, can have the right place to reach potential customers.
We are not strangers to social media sites like Instagram, Facebook, Twitter, etc. But sometimes we don’t know that these social media sites also offer cheap advertising compared to the limited advertising budget of many companies. Paid social media ads focus on reaching your target audience, with the amount you pay adjusted for viewing and engagement. Social media advertising is a form of advertising that creates many gardens on social networks, and is easy to spread.
Imagine posting something on your business Facebook page when followers click Like and tag a friend – it’s a free ad to post and let people know what you have to offer. Every platform, be it Facebook, Instagram, works well, but understanding each question can make your business reach the right people at the right time.
In April 2017, Starbucks introduced a new drink called Unicorn Frappuccino during the introduction of Frappuccino Happy Hour. It was for a short time when the purple-pink drink caught everyone’s attention and exploded especially on Instagram. There are about 155,000 posts with the hashtag #UnicornFrappuccino written on this social network. We can see that Starbucks knows how to manipulate that arouses its young audience and the media.
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Video advertising is a form of advertising with video that conveys a message to consumers in a direct and clear way. Video ads help you convey your message more fully and clearly than other forms of advertising. From there, you can increase the recall and effectiveness of user marketing. The click-through rate of video ads is also higher than standard banner ads. In the market today, video ads have three main types, namely:
A successful example of using a video ad is always the “Fight like a girl” campaign. How are you influencing the feminine hygiene market, something that most people want to spend as little time as possible on? Always feel that they lose points to competitors when it comes to attracting a younger audience on more emotional, personal and address topics like what it means to be a woman. So they did some research. As a result, their promotional video was created with the main goal of boosting self-confidence and self-esteem for teenage girls. They chose YouTube pre-roll ads as their primary means of increasing views and reach and social messaging and outreach. The video has been shared over a million times.
Email marketing is a method of using electronic mail (e-mail) to deliver information / sales / marketing / product introduction information to a target customer. Any email sent to potential customers or existing customers can be considered email marketing. When doing marketing campaigns, promotional products are the first thing that comes to mind. Simply because email marketing is a very useful way of marketing marketing campaigns.
Email marketing helps to save on production costs, shipping costs and rental costs. It also helps companies to build brand in the eyes of customers, increase relationships and create trust with customers. When using this method of marketing, you can have detailed statistics of the number of people who click open emails, click on links where you will be able to know the needs of customers, find the right market. The customer has a taste for making the necessary adjustments.
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Argos, a UK-based toy, jewelery and furniture retailer, launched an email marketing campaign. They target customers who have abandoned online shopping carts with personalized follow-up messages in their inboxes using browser data and affiliate emails. Follow-up emails offer up to six replacement products that customers may be interested in, based on their abandoned carts and demographic information. Argos got all its information legally, and the campaign increased its turnover and revenue.
Podcasts are becoming increasingly popular as a form of marketing. The number of listeners increased and successful podcasts were seen by many marketers. Podcasts are digital media for sharing information, news and ideas in multimedia environments. The content of today’s podcasts ranges from movies, music to business and education. Anyone can create a podcast – you just need a computer and audio content – businesses will find a podcast to relate to